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POLICY 4: CONTENT POLICY
POLICY 4: CONTENT POLICY
Regulatory Version
4.1 Purpose
4.1.1 This Content Policy outlines CRU's framework for:
• (a) Reviewing user-generated content
• (b) Removing unlawful material
• (c) Handling political and sensitive content
• (d) Ensuring compliance with Indian law
4.1.2 This Policy supports CRU's obligations under:
• (a) Information Technology Act, 2000
• (b) Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021
• (c) Indian Penal Code, 1860
4.2 Intermediary Status
4.2.1 CRU operates as an intermediary under Section 79 of the IT Act.
4.2.2 The Platform:
• (a) Does not initiate content
• (b) Does not pre-screen all user submissions
• (c) Acts upon knowledge of unlawful content
4.2.3 Content removal occurs:
• (a) Upon user reports
• (b) Upon internal detection
• (c) Upon government or court order
4.3 Categories of Restricted Content
4.3.1 Unlawful Content
Content violating Indian law, including:
• (a) Sedition or unlawful incitement
• (b) Criminal conspiracy
• (c) Obscenity prohibited by law
• (d) Child sexual abuse material
• (e) Terrorism promotion
Such Content is subject to immediate removal.
4.3.2 Harmful Civic and Political Content
Includes:
• (a) Coordinated election interference
• (b) Voter suppression messaging
• (c) Foreign political funding promotion
• (d) False information about election or voting procedures
• (e) Impersonation of election officials or government authorities
CRU reserves authority to remove, restrict, or limit visibility of such Content in good faith for safety, legal compliance, and platform integrity.
4.3.3 Defamatory Content
4.3.3.1 Content making false factual claims about identifiable individuals that may harm reputation.
4.3.3.2 CRU may:
• (a) Temporarily restrict
• (b) Seek clarification
• (c) Remove upon notice
4.3.4 Hate Speech & Incitement
4.3.4.1 Content that:
• (a) Promotes violence against protected groups
• (b) Advocates discrimination
• (c) Incites communal unrest
4.3.4.2 Will be removed promptly.
4.3.5 Manipulated or Misleading Media
4.3.5.1 Includes:
• (a) Deepfakes intended to deceive
• (b) Altered political speeches
• (c) Fabricated evidence
4.3.5.2 CRU may label, restrict, or remove such content.
4.4 Moderation Mechanism
4.4.1 CRU uses a layered moderation system:
• (a) Automated AI detection
• (b) Contextual information and evidence-based discussion support tools
• (c) Human moderation review
• (d) Escalation for complex or sensitive cases
• (e) Legal compliance review (where required)
4.4.2 Moderation is conducted in good faith for safety, legal compliance, platform integrity, and policy enforcement.
4.4.3 Moderation is content-neutral and does not favor any political ideology, party, or candidate.
4.4.4 CRU may take proportional enforcement actions, including warnings, labeling, visibility reduction, temporary suspension, or permanent termination, depending on severity.
4.5 Notice & Takedown Procedure
4.5.1 Content may be removed upon:
• (a) User complaint
• (b) Verified legal notice
• (c) Government directive
• (d) Court order
4.5.2 Upon receiving valid notice:
• (a) Acknowledgment within 24 hours
• (b) Action within 36 hours where legally mandated
• (c) Documentation retained for compliance
4.6 Political Advertisement Oversight
4.6.1 All paid political content must:
• (a) Disclose sponsor identity
• (b) Comply with Indian election laws
• (c) Avoid misleading claims
4.6.2 CRU may:
• (a) Reject political ads
• (b) Suspend repeat violators
• (c) Maintain internal ad registry
4.7 Repeat Offender Policy
4.7.1 Users repeatedly violating content rules may face:
• (a) Escalating warnings
• (b) Temporary suspensions
• (c) Permanent bans
4.7.2 CRU maintains internal violation logs.
4.8 Proportional Enforcement: Labeling vs Removal
4.8.1 CRU may take proportional enforcement actions based on the nature and severity of the violation:
• (a) Contextual information labels or evidence-based reference resources
• (b) Warning notices to Users
• (c) Reduced visibility or downranking
• (d) Temporary restriction or hiding
• (e) Full Content removal
• (f) Account suspension or permanent termination
4.8.2 Removal is not the only enforcement tool; labeling and context provision may be used to support informed civic discourse.
4.9 Government Orders & Emergency Blocking
4.9.1 CRU may comply with lawful orders under applicable Indian law requiring:
• (a) Immediate content blocking
• (b) Information disclosure
• (c) Account restriction
4.9.2 Such actions will be documented.
4.10 Appeal Process
4.10.1 Users may appeal moderation decisions by contacting: grievance@cruvels.com
4.10.2 Appeals will be:
• (a) Reviewed by a human reviewer
• (b) Evaluated objectively
• (c) Responded to within 15 days
4.11 Transparency Commitment
4.11.1 CRU may publish periodic summaries of:
• (a) Content removal numbers
• (b) Political ad disclosures
• (c) Government takedown requests
4.11.2 To promote accountability.
4.12 Platform Discretion
4.12.1 CRU reserves the right to remove content that:
• (a) Poses risk to public safety
• (b) Threatens platform integrity
• (c) Undermines lawful operations
4.12.2 Even if not explicitly listed.